Martin Lindegaard, Partner
Martin Lindegaard is partner and strategy consultant at LIFTED. He designs digital roadmaps for large companies to reach commercial targets in the digital transformation. His experience stretches from international software development across global management of eCommerce analytics teams to leading the implementation of best in class marketing automation.
With a focus on customer insights and marketing data activation, Martin has acquired exclusive industry expertise in Energy, Pharma, IT, Telco and Finance. Since the late 90s Martin has helped transform sales and marketing with MarTech for market leading brands such as IBM, Handelsbanken, Crédit Lyonnais, Halifax, SEB, McDonald's, SAS, Tryg, Pfizer, Novartis, Mölnlycke, TDC, Microsoft, 3, Nokia, DSB, Vestas, Nordea, Arla, Unilever and Total.
In addition, Martin has trained marketeers in digital CRM across markets in Asia, Europe, North America and South America and he is currently affiliated as an external lecturer at CBS, Department of Digitalization. As a former leader in tier 1 design thinking agencies, Martin nurtures his passion for innovation through Business As A Service and as an active start-up investor he advise in market positioning, customer centricity and data driven communication.