Jannik Liedner, Partner
Jannik is head of the LIFTED digital strategy team. His primary focus is to realise companies' digital potential by;
- Developing customer centric strategies
- Executing transformation plans
- Ensuring a data-driven commercial perspective on omni-channel customer experience concepts
Primary industry expertise:
- consumer brands
- professional services
Since the dawn of commercial use of the internet in 1995, Jannik has built extensive professional experience from web presence projects, paid digital media investments and digital transformation processes at more than 60 corporations, including IKEA, Google, Dell, IBM, REMA1000/Vigo.dk, TRYG, SAS, Danske Bank, Nykredit, Hydro Texaco, Danske Spil, Novozymes, Novo Nordisk, HTH, By Malene Birger, Ganni, Samsøe & Samsøe, Canal Digital, DLG, Dan-Bunkering, Danfoss, DSB, Georg Jensen, Kelloggs, Carlsberg, HusCompagniet, Red Barnet, Sennheiser, Toyota, TDC, Call Me, Telia, Summerbird, Toms and Tuborg.
Jannik Liedner has been heading some of the largest digital agencies in the Nordics, including Framfab's business consulting unit and NetPeople, part of PeopleGroup.
He is an active investor and board member in a number of digital start-ups.
Jannik has chaired the network group 'Digital Strategy in Large Enterprises' in the Danish e-Commerce Association (FDIH) and B2B Forum in the The Danish Marketing Association.
Jannik has developed and conducted educational courses and large conferences for The Danish Marketing Association (including "Internet Days" and The Internet Academy) as well as industry specific courses (ex. FMCG).
Apart from speaking at numerous conferences and judging on a number of awards (e-Handelsprisen, MSN Europe), Jannik has taught on the CRM Academy for several years - and is a Digital Marketing Institute certified instructor on the Professional Diploma in Digital Marketing programme.
He has taught more than 500 marketing professionals digital marketing disciplins.